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- W2077319560 abstract "Buyer-seller relationship in business-to-business has been perceived as one of the key strategies in business sustainability. However, different international marketplaces require different business strategies to foster buyer-seller-relationship. This study examines what contributes to the business relationship in the Thai context. Marketing, product, technical, logistics, financial, risk-reduction, informational and strategic benefits were tested as variables to predict buyer-seller relationship in Thailand. The study reveals significant differences in factors contributing to relationship among business in the city and country. The results verify that risk-reduction strategy and marketing benefits for partners are strongly recommended as key relationship building strategies with Thai partners." @default.
- W2077319560 created "2016-06-24" @default.
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- W2077319560 date "2009-01-01" @default.
- W2077319560 modified "2023-09-25" @default.
- W2077319560 title "Relationship value in Thai business-to-business marketing: an empirical study" @default.
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- W2077319560 doi "https://doi.org/10.1504/ijbg.2009.023502" @default.
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