Matches in SemOpenAlex for { <https://semopenalex.org/work/W2077434931> ?p ?o ?g. }
Showing items 1 to 78 of
78
with 100 items per page.
- W2077434931 abstract "The paper focuses on how Nestle, the Swiss based food multinational, is attempting to reinvigorate its long established British sub‐ house brand Crosse & Blackwell so that it can spearhead the company presence in key sectors of the UK food market. Brand bonding, the process which involves the transfusion of brand equities from corporate and product assets and associations, is applied. The role integrated marketing communications effort is playing in securing the desired position for Crosse & Blackwell, namely that of an innovative, convenient, tasty solution to food needs, is examined. The issue of the optimal presence for the house brand Nestle is raised." @default.
- W2077434931 created "2016-06-24" @default.
- W2077434931 creator A5047996348 @default.
- W2077434931 date "1998-07-01" @default.
- W2077434931 modified "2023-09-24" @default.
- W2077434931 title "Case study ‐ the leveraging of brand equities to create a category champion: Nestlé’s management of Crosse & Blackwell" @default.
- W2077434931 cites W1982769585 @default.
- W2077434931 cites W2063169022 @default.
- W2077434931 doi "https://doi.org/10.1108/02634509810224428" @default.
- W2077434931 hasPublicationYear "1998" @default.
- W2077434931 type Work @default.
- W2077434931 sameAs 2077434931 @default.
- W2077434931 citedByCount "0" @default.
- W2077434931 crossrefType "journal-article" @default.
- W2077434931 hasAuthorship W2077434931A5047996348 @default.
- W2077434931 hasConcept C10138342 @default.
- W2077434931 hasConcept C112698675 @default.
- W2077434931 hasConcept C144133560 @default.
- W2077434931 hasConcept C152455256 @default.
- W2077434931 hasConcept C158016649 @default.
- W2077434931 hasConcept C162853370 @default.
- W2077434931 hasConcept C17744445 @default.
- W2077434931 hasConcept C198082294 @default.
- W2077434931 hasConcept C199539241 @default.
- W2077434931 hasConcept C2524010 @default.
- W2077434931 hasConcept C26517878 @default.
- W2077434931 hasConcept C2780465443 @default.
- W2077434931 hasConcept C2994313005 @default.
- W2077434931 hasConcept C33923547 @default.
- W2077434931 hasConcept C38652104 @default.
- W2077434931 hasConcept C41008148 @default.
- W2077434931 hasConcept C57375061 @default.
- W2077434931 hasConcept C90673727 @default.
- W2077434931 hasConceptScore W2077434931C10138342 @default.
- W2077434931 hasConceptScore W2077434931C112698675 @default.
- W2077434931 hasConceptScore W2077434931C144133560 @default.
- W2077434931 hasConceptScore W2077434931C152455256 @default.
- W2077434931 hasConceptScore W2077434931C158016649 @default.
- W2077434931 hasConceptScore W2077434931C162853370 @default.
- W2077434931 hasConceptScore W2077434931C17744445 @default.
- W2077434931 hasConceptScore W2077434931C198082294 @default.
- W2077434931 hasConceptScore W2077434931C199539241 @default.
- W2077434931 hasConceptScore W2077434931C2524010 @default.
- W2077434931 hasConceptScore W2077434931C26517878 @default.
- W2077434931 hasConceptScore W2077434931C2780465443 @default.
- W2077434931 hasConceptScore W2077434931C2994313005 @default.
- W2077434931 hasConceptScore W2077434931C33923547 @default.
- W2077434931 hasConceptScore W2077434931C38652104 @default.
- W2077434931 hasConceptScore W2077434931C41008148 @default.
- W2077434931 hasConceptScore W2077434931C57375061 @default.
- W2077434931 hasConceptScore W2077434931C90673727 @default.
- W2077434931 hasLocation W20774349311 @default.
- W2077434931 hasOpenAccess W2077434931 @default.
- W2077434931 hasPrimaryLocation W20774349311 @default.
- W2077434931 hasRelatedWork W1501616613 @default.
- W2077434931 hasRelatedWork W1530979445 @default.
- W2077434931 hasRelatedWork W1574682103 @default.
- W2077434931 hasRelatedWork W1600117258 @default.
- W2077434931 hasRelatedWork W1991105276 @default.
- W2077434931 hasRelatedWork W2088218189 @default.
- W2077434931 hasRelatedWork W2612969496 @default.
- W2077434931 hasRelatedWork W2615589534 @default.
- W2077434931 hasRelatedWork W2991854366 @default.
- W2077434931 hasRelatedWork W3009922281 @default.
- W2077434931 hasRelatedWork W3156484715 @default.
- W2077434931 hasRelatedWork W3158258655 @default.
- W2077434931 hasRelatedWork W3165457850 @default.
- W2077434931 hasRelatedWork W3180315643 @default.
- W2077434931 hasRelatedWork W392780769 @default.
- W2077434931 hasRelatedWork W584586679 @default.
- W2077434931 hasRelatedWork W592857209 @default.
- W2077434931 hasRelatedWork W596964310 @default.
- W2077434931 hasRelatedWork W606113980 @default.
- W2077434931 hasRelatedWork W7816154 @default.
- W2077434931 isParatext "false" @default.
- W2077434931 isRetracted "false" @default.
- W2077434931 magId "2077434931" @default.
- W2077434931 workType "article" @default.