FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W2077602967> ?p ?o ?g. }

• W2077602967 endingPage "268" @default.
• W2077602967 startingPage "248" @default.
• W2077602967 abstract "Organizational scholarship has increasingly focused its attention to how nonprofit, for-profit, and government agencies develop their unique organizational identity through their strategic communication efforts. As social media continues to become more prominent in communication campaigns due to the high levels of public usage and public involvement with organizations on social media sites, it is important to examine these social media messages as they relate to organizational identity. YouTube videos increasingly are being used by organizations to educate and inform just as much as they are to entertain. Through a content analysis of the most viewed videos on the top 100 official nonprofit YouTube channels, this study found that nonprofit organizations primarily use their YouTube videos to inform and educate viewers about their missions, programs, and services. While the videos also occasionally discuss the organizations' advocacy, volunteering, and fundraising efforts, nonprofit organizations were not living up to their potential in terms of engagement through direct appeals for involvement. Additionally, the organizations were more likely to use outsiders' words and stories to build the videos' narratives rather than using internal stakeholders. The benchmark numbers provided by this study reiterate key rules that are stressed in practitioner-oriented work on video production for branding and identity-building efforts." @default.
• W2077602967 created "2016-06-24" @default.
• W2077602967 creator A5018348273 @default.
• W2077602967 creator A5072610415 @default.
• W2077602967 date "2011-07-01" @default.
• W2077602967 modified "2023-10-06" @default.
• W2077602967 title "Using Video to Build an Organization's Identity and Brand: A Content Analysis of Nonprofit Organizations' YouTube Videos" @default.
• W2077602967 cites W1075087301 @default.
• W2077602967 cites W174302072 @default.
• W2077602967 cites W1748679886 @default.
• W2077602967 cites W1928914638 @default.
• W2077602967 cites W1965077209 @default.
• W2077602967 cites W1971273198 @default.
• W2077602967 cites W1972722188 @default.
• W2077602967 cites W1973801865 @default.
• W2077602967 cites W1974925289 @default.
• W2077602967 cites W1981657855 @default.
• W2077602967 cites W1999303259 @default.
• W2077602967 cites W2000186419 @default.
• W2077602967 cites W2000490832 @default.
• W2077602967 cites W2002714891 @default.
• W2077602967 cites W2005452350 @default.
• W2077602967 cites W2006600707 @default.
• W2077602967 cites W2007290833 @default.
• W2077602967 cites W2012412843 @default.
• W2077602967 cites W2013926596 @default.
• W2077602967 cites W2014252067 @default.
• W2077602967 cites W2018665154 @default.
• W2077602967 cites W2019560714 @default.
• W2077602967 cites W2020065165 @default.
• W2077602967 cites W2031470537 @default.
• W2077602967 cites W2040577443 @default.
• W2077602967 cites W2044149056 @default.
• W2077602967 cites W2044996008 @default.
• W2077602967 cites W2046978517 @default.
• W2077602967 cites W2048525995 @default.
• W2077602967 cites W2057793540 @default.
• W2077602967 cites W2058555489 @default.
• W2077602967 cites W2061329326 @default.
• W2077602967 cites W2066063299 @default.
• W2077602967 cites W2072656409 @default.
• W2077602967 cites W2090998765 @default.
• W2077602967 cites W2114975886 @default.
• W2077602967 cites W2117253740 @default.
• W2077602967 cites W2122522056 @default.
• W2077602967 cites W2131035668 @default.
• W2077602967 cites W2135846428 @default.
• W2077602967 cites W2148291213 @default.
• W2077602967 cites W2161391225 @default.
• W2077602967 cites W3123466215 @default.
• W2077602967 cites W4254750752 @default.
• W2077602967 doi "https://doi.org/10.1080/10495142.2011.594779" @default.
• W2077602967 hasPublicationYear "2011" @default.
• W2077602967 type Work @default.
• W2077602967 sameAs 2077602967 @default.
• W2077602967 citedByCount "109" @default.
• W2077602967 countsByYear W20776029672012 @default.
• W2077602967 countsByYear W20776029672013 @default.
• W2077602967 countsByYear W20776029672014 @default.
• W2077602967 countsByYear W20776029672015 @default.
• W2077602967 countsByYear W20776029672016 @default.
• W2077602967 countsByYear W20776029672017 @default.
• W2077602967 countsByYear W20776029672018 @default.
• W2077602967 countsByYear W20776029672019 @default.
• W2077602967 countsByYear W20776029672020 @default.
• W2077602967 countsByYear W20776029672021 @default.
• W2077602967 countsByYear W20776029672022 @default.
• W2077602967 countsByYear W20776029672023 @default.
• W2077602967 crossrefType "journal-article" @default.
• W2077602967 hasAuthorship W2077602967A5018348273 @default.
• W2077602967 hasAuthorship W2077602967A5072610415 @default.
• W2077602967 hasConcept C121332964 @default.
• W2077602967 hasConcept C138885662 @default.
• W2077602967 hasConcept C144024400 @default.
• W2077602967 hasConcept C144133560 @default.
• W2077602967 hasConcept C162446236 @default.
• W2077602967 hasConcept C17744445 @default.
• W2077602967 hasConcept C199033989 @default.
• W2077602967 hasConcept C199539241 @default.
• W2077602967 hasConcept C24890656 @default.
• W2077602967 hasConcept C2778061430 @default.
• W2077602967 hasConcept C2778137410 @default.
• W2077602967 hasConcept C2778355321 @default.
• W2077602967 hasConcept C2780076394 @default.
• W2077602967 hasConcept C2781264176 @default.
• W2077602967 hasConcept C2986758647 @default.
• W2077602967 hasConcept C2993714901 @default.
• W2077602967 hasConcept C36289849 @default.
• W2077602967 hasConcept C39549134 @default.
• W2077602967 hasConcept C41895202 @default.
• W2077602967 hasConcept C518677369 @default.
• W2077602967 hasConcept C83030740 @default.
• W2077602967 hasConceptScore W2077602967C121332964 @default.
• W2077602967 hasConceptScore W2077602967C138885662 @default.
• W2077602967 hasConceptScore W2077602967C144024400 @default.
• W2077602967 hasConceptScore W2077602967C144133560 @default.
• W2077602967 hasConceptScore W2077602967C162446236 @default.
• W2077602967 hasConceptScore W2077602967C17744445 @default.

• next