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- W2077661570 abstract "Abstract. Branding is a concept that spans multiple areas of application. It is used to create identifiable associations between any type of entity and its brands, with the sole purpose of differentiating it from its peers. This paper introduces the Branding analysis pattern. This pattern focuses on providing a conceptual model that represents any type of branding need in any domain. To achieve this, we used Software Stability Models “SSMs” [1, 2, 3, 4] as the main recipe. This paper also provides full pattern documentation. Additionally, in order to demonstrate the application of this pattern, we provide two examples: one related to HCI, and the other one related to Marketing. Keywords: Branding, Branding Analysis Patterns, Software Stability Models. I. Introduction Branding is a mental construct that establishes a connection between your desires and a particular entity. This connection is achieved through the use of a combination of logos, names, trademarks, tag lines, color palettes, sounds and tones, and physical and behavioral features in a manner that reflects the emotional make-up of any entity. Branding’s origin references to the earliest shepherds that branded their cattle to identify them and differentiate them from other shepherds’ cattle. Nowadays, this activity has found great acceptance in areas as diverse as Marketing and Forensics. In Marketing, branding has emerged as the means for both enhancing customers’ perception with respect to an identifiable product, establishing a pervasive means to communicate information and mark differences among this product and its peers, i.e. Nike," @default.
- W2077661570 created "2016-06-24" @default.
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- W2077661570 date "2006-01-01" @default.
- W2077661570 modified "2023-10-09" @default.
- W2077661570 title "The Branding Analysis Pattern" @default.
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- W2077661570 doi "https://doi.org/10.1109/aiccsa.2006.205114" @default.
- W2077661570 hasPublicationYear "2006" @default.
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