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- W2077673459 abstract "Looks at the California initiative (referendum) process and its development. Outlines the political marketing industry, its techniques and development, as part of the initiative process. Examines the marketing industry in California and campaign techniques and practices. Considers why an industry devoted to political marketing arose when it did, over and above the simple adoption of campaigning techniques." @default.
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- W2077673459 date "1996-10-01" @default.
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- W2077673459 title "The growth of the political marketing industry and the California initiative process" @default.
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- W2077673459 doi "https://doi.org/10.1108/03090569610149872" @default.
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