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• W2077756076 abstract "We discuss important ways in which the framing of a question or a decision can have significant effects on responses. Several areas of research and theory that indicate the scope and importance of these effects are presented. The major discussion, however, is limited to how respnses to comparative judgments and constrained by the other or sequence in which the direction of comparison occurs. Direction of comparison is first discussed with respect to similarity judgments, in which a model taking direction of comparison into account is used to explain both degrees of perceived similarity and asymmetries in judgment. A feature-matching model of comparison is then developed and is used to analyze preference judgments, judgments of change, and self-relevant judgments involving comparisons of the self with other people, with counterfactual alternatives to reality, and with the self at a different point in time. This model is employed to account for predecisional conflict and difficulty, the preference that one makes, and the degree of satisfaction or regret that one feels subsequent to making a comparison. Finally, the potential for applying this framework to areas of consumer behavior, political decision making, and psychotherapy is explored. Techniques for taking advantage of direction of comparison effects as well as methods for eliminating the biases associated with these effects are discussed." @default.
• W2077756076 created "2016-06-24" @default.
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• W2077756076 date "1998-06-01" @default.
• W2077756076 modified "2023-10-17" @default.
• W2077756076 title "Framing of comparisons in research and practice" @default.
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• W2077756076 doi "https://doi.org/10.1016/s0962-1849(05)80019-8" @default.
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