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• W2077883037 abstract "This study proposes a model constructed by affection perspective (PA theory) and social perspective to examine the determining factors of social network game (SNG) players' intentions on word-of-mouth and continue. Total 276 subjects were conducted to test this model. The results demonstrate that interstate of arousal leads people to a higher level of continuing to use on SNG. Moreover, word-of-mouth had significant impact on continue to use, which showed that the impact of the dimension of continue to use on the word-of-mouth. It was found that sharing was a key factor on determining a player's intentions to word-of-mouth and continuous use on social network game. Through the increasing stickiness and word-of-mouth for SNG, the games providers could create the higher value from loyal customers. This paper contributes to an insight of the effects of players' intentions on word-of-mouth and continuance to use on SNG." @default.
• W2077883037 created "2016-06-24" @default.
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• W2077883037 date "2013-10-01" @default.
• W2077883037 modified "2023-10-18" @default.
• W2077883037 title "Why do People Continue to Play Social Network Game (SNG)?" @default.
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• W2077883037 doi "https://doi.org/10.4018/ijea.2013100102" @default.
• W2077883037 hasPublicationYear "2013" @default.
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