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- W2078169470 abstract "The Brand Experience Wheel is one way to move from the traditional marketing environment to a more integrated model—one that integrates sensory branding with brand touch-points. We take a look at strategic communications management and strategic brand management with reference to recent products from Nike and Puma." @default.
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- W2078169470 date "2009-09-01" @default.
- W2078169470 modified "2023-09-28" @default.
- W2078169470 title "Integrated Brand Experience Through Sensory Branding and IMC" @default.
- W2078169470 cites W2023913832 @default.
- W2078169470 doi "https://doi.org/10.1111/j.1948-7169.2009.00024.x" @default.
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