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- W2078173218 abstract "Abstract This paper studies a series of acquisitions made between February 1969 and November 1972 by United Builders Merchants Limited (UBM), a public company based in Bristol. The authors have highlighted the dangers of giving insufficient attention to marketing aspects of acquisitions and, in this study, test some of the contentions previously accepted as to the contribution which market analysis can make towards acquisition policy. As the authors state likely future performance can only be gauged in many sectors, from a thorough understanding of the acquisition candidates' marketing prospects. The authors conclude by making some interesting and potentially useful observations on the utilization of formal marketing inputs in this particular case and on the possible future utilization of such inputs." @default.
- W2078173218 created "2016-06-24" @default.
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- W2078173218 date "1979-02-01" @default.
- W2078173218 modified "2023-09-25" @default.
- W2078173218 title "The role of marketing in evaluating acquisitions" @default.
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- W2078173218 doi "https://doi.org/10.1016/0024-6301(79)90032-3" @default.
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