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• W2078200065 startingPage "570" @default.
• W2078200065 abstract "South Africa's hosting of the 2010 FIFA World Cup™ came at a time when countries and cities worldwide were increasingly competing for this sought-after status. The benefits and challenges of such an event have received significant attention from researchers and practitioners alike. No tourism destination is guaranteed long-term competitiveness by being offered the once-off opportunity to host a major international event. This study aimed to determine whether a mega-event would make a greater or lesser contribution to the long-term competitiveness of the host destination given the extent to which it was being addressed at a strategic level. Existing literature on destination competitiveness and mega-events was studied to identify relevant issues that would have to be addressed at this level. Primary and secondary qualitative data were collected from a host city on the eve of the 2010 FIFA World Cup™ to place these issues into perspective. The empirical findings indicate how a mega-event can contribute to the competitiveness of a destination if it forms part of a broader event strategy; if the necessary leadership is in place; and stakeholder roles have been clarified." @default.
• W2078200065 created "2016-06-24" @default.
• W2078200065 creator A5062903466 @default.
• W2078200065 creator A5065060548 @default.
• W2078200065 date "2013-08-01" @default.
• W2078200065 modified "2023-09-27" @default.
• W2078200065 title "Along came a mega-event: prospects of competitiveness for a 2010 FIFA World Cup™ host city" @default.
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• W2078200065 doi "https://doi.org/10.1080/13683500.2012.714748" @default.
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