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- W2078351834 abstract "This article analyzes the marketing strategies of industrial suppliers in five Western European countries. The strategies are characterized in a quality dimension and a customer adaptation dimension. In the quality dimension the strategies are found to be related to characteristics of the industrial environment of the supplier country. In the adaptation dimension they are related to the cultural affinity with the customer country as perceived by industrial purchasers in these countries." @default.
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- W2078351834 date "1985-12-01" @default.
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- W2078351834 title "Industrial marketing strategies and different national environments" @default.
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- W2078351834 doi "https://doi.org/10.1016/0148-2963(85)90044-x" @default.
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