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- W2078353412 abstract "Examining individual tolerance for unethical consumer behavior provides a key insight to how people behave as consumers worldwide. In this study, consumer reactions to 11 unethical consumer behavior scenarios are investigated using sample data from Austria, Brunei, France, Hong Kong, the UK, and the USA. Nationality is found to be a significant predictor of how consumers view various questionable behaviors. Gender is not a significant predictor, while age and religious affiliation are found to be significant predictors of consumer ethical perceptions. The study identifies distinct consumer clusters based on their perceptions of consumer unethical behavior. Implications of the findings are discussed and future research directions are provided." @default.
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- W2078353412 date "2004-06-01" @default.
- W2078353412 modified "2023-09-29" @default.
- W2078353412 title "Reactions to unethical consumer behavior across six countries" @default.
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- W2078353412 doi "https://doi.org/10.1108/07363760410542165" @default.
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