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• W2078361190 abstract "The focus of this paper is on the acquisition of tacit and explicit marketing knowledge from foreign partners in international joint ventures. Based on a literature review, a number of antecedents are identified and a model is tested using data obtained from 219 IJVs in Vietnam. Factors related to both knowledge seekers and knowledge holders, and the cultural distances between them are found to have a significant impact on the acquisition of marketing knowledge from foreign partners." @default.
• W2078361190 created "2016-06-24" @default.
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• W2078361190 date "2007-11-01" @default.
• W2078361190 modified "2023-10-17" @default.
• W2078361190 title "Acquiring tacit and explicit marketing knowledge from foreign partners in IJVs" @default.
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• W2078361190 doi "https://doi.org/10.1016/j.jbusres.2007.04.006" @default.
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