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- W2078363441 abstract "This paper deals with the problem of the competition between two firms who sell substitutable products. Each firm wants to maximize its own profits. A firm's share of the market is influenced by its advertising and the advertising of its competitor. The problem is modeled as a nonzero sum differential game. Various solution concepts are applied and the corresponding optimal advertising rates obtained." @default.
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- W2078363441 date "1978-08-01" @default.
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- W2078363441 title "Profit maximization through advertising: A nonzero sum differential game approach" @default.
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- W2078363441 doi "https://doi.org/10.1109/tac.1978.1101794" @default.
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