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- W2078366896 abstract "To compete in the burgeoning entertainment economy of the late 1920s, entrepreneurs built sport spaces that projected an aura of middle-class respectability. In Toronto, Conn Smythe and the executives of Maple Leaf Gardens designed and operated their new arena (built in 1931) to anticipate and produce respectable spectators at a particular intersection of class, gender, and ethnic expectations. From the outset, this meant locating the new arena in the neighbourhood of another civic institution that was wooing the respectable middle-class consumer, Eaton's College Street department store. Ultimately, Smythe not only built a grander (and larger) arena than any previously erected in Toronto but also ran it in an appreciably different fashion. Maple Leaf Gardens was operated in such a way as to gender and racialize all who entered. Although sports spectating, and ice hockey in particular, was a predominantly male pastime, Smythe sought to cloak it in feminine norms of respectability." @default.
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- W2078366896 date "2008-04-08" @default.
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- W2078366896 title "Constructing the Preferred Spectator: Arena Design and Operation and the Consumption of Hockey in 1930s Toronto" @default.
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- W2078366896 doi "https://doi.org/10.1080/09523360801972529" @default.
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