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- W2078440068 abstract "Leading up to the 2008 Beijing Olympics, multinational corporations such as McDonald's exploited jingju (Beijing opera) as an internationally legible marker of “Chinese-ness.” Though jingju received muddled exposure in the Olympics opening ceremony, post-Olympic deployments prove it persists as a central component of an emerging “Brand China” that emphasizes the synthesis of traditional and 21st-century elements." @default.
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- W2078440068 date "2012-06-01" @default.
- W2078440068 modified "2023-09-26" @default.
- W2078440068 title "“Brand China” on the World Stage: Jingju, the Olympics, and Globalization" @default.
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- W2078440068 doi "https://doi.org/10.1162/dram_a_00170" @default.
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