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- W2078672289 abstract "This paper highlights demographic and psychographic population shifts, which, together with a rapid increase in the flexibility and cost‐efficiency of production processes, will force marketers into more complex market segmentation and niche marketing strategies. The accelerating trends in market fragmentation and “mass‐customization” of production will challenge traditional marketing thinking and strategies during the 1990s." @default.
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- W2078672289 date "1992-10-01" @default.
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- W2078672289 title "Market and technology shifts in the 1990s: Market fragmentation and mass customization" @default.
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- W2078672289 doi "https://doi.org/10.1080/0267257x.1992.9964201" @default.
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