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- W2078983090 abstract "The article presents theoretical aspects of print advertising complexity. The insights of Lithuanian and foreign authors are analysed achieving to determine the dimensions of complexity of print advertising. As a result of the research, advertising complexity can have visual, verbal and /or informational basis. Moreover, every of the three dimensions is composed of particular inherent components, which form the complexity of dimension as well as advertisement complexity. Trying to construct the foundation for further research on advertising complexity, the results of theoretical analysis are concluded with the model of advertising complexity." @default.
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- W2078983090 date "2014-01-01" @default.
- W2078983090 modified "2023-10-16" @default.
- W2078983090 title "Complexity of print advertising : theoretical insights" @default.
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- W2078983090 doi "https://doi.org/10.7220/mosr.1392.1142.2014.70.5" @default.
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