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- W2078990502 abstract "Abstract The Dorfman‐Steiner theorem is extended to the case where the advertised good is traded and price transmission between the promoting country and international markets is incomplete. Results indicate that, relative to the perfect transmission case, imperfect price transmission enhances the industry's incentive to promote. This is especially true in instances where exports account for a significant share of the promoting industry's total sales. Applying the optimization rules to Norway's promotion program for salmon, study results suggest that the observed advertising intensity of 1.54% is below the economic optimum. Specifically, to maximize producer welfare, expenditure levels would need to be approximately doubled. This suggests that any reductions in the advertising levy associated with the lapse of the Norway‐EU Salmon Agreement in 2002 would be welfare decreasing from the Norwegian producer perspective." @default.
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- W2078990502 date "2001-01-01" @default.
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- W2078990502 title "Optimal promotion expenditures for salmon: The importance of international price linkages" @default.
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- W2078990502 doi "https://doi.org/10.1080/13657300109380297" @default.
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