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• W2078999601 abstract "A conceptual model of the relationships between enduring, situational, and response involvement is proposed and tested in the context of decision-making associated with a political election. Specifically, the model concerns relationships between involvement, knowledge, confidence, and the stability of preference for a specific candidate over time. Empirical support for the proposed model is found, and implications for involvement researchers and political marketers are offered." @default.
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• W2078999601 date "1992-03-01" @default.
• W2078999601 modified "2023-09-27" @default.
• W2078999601 title "The effect of enduring, situational, and response involvement on preference stability in the context of voting behavior" @default.
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• W2078999601 doi "https://doi.org/10.1002/mar.4220090205" @default.
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