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- W2079005191 abstract "Examination of alternative methods of combination of predictor variables was carried out to evaluate the impact of various combinatorial methods in behavioral research. The dependent variable was consumers' information seeking about purchases. The four predictor variables were: perceived conspicuousness of the product, perceived risk in a decision to purchase, need for social approval, and compliance. Data were collected from 89 housewives via personal interviews in Ss' homes. Three combinations of predictor variables were examined using multiple correlation analysis. The three models differed substantially in terms of percentage of explained variation." @default.
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- W2079005191 date "1974-12-01" @default.
- W2079005191 modified "2023-09-24" @default.
- W2079005191 title "Effect of Alternative Combinations of Predictor Variables in Behavioral Research" @default.
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- W2079005191 doi "https://doi.org/10.2466/pr0.1974.35.3.1287" @default.
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