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- W2079054619 abstract "This study investigates the effect of customer emotions on customer evaluation and behavior intention. The subjects used in this study were customers of a fashion shop in Sunchon South Korea. The questionnaires were conveniently sampled from July 2010 to August, 2010. Questionnaire data from 335 customers of a national brand were analyzed through a reliability analysis, factor analysis, and multiple regression analysis. The results of this study are as follows. First, emotions of customer were divided into 2 patterns, positive emotion and negative emotion. Second positive emotion have significant (+) influences on the trust and negative emotion have significant (-) influences on the trust. Third positive emotion have significant (+) influences on the customer orientation and negative emotion have significant (-) influences on the customer orientation. Forth, the emotions of customer have a considerable impact on the interaction intention. And the positive emotion have significant (+) influences on the word-of-mouth intention and negative emotion have not a considerable impact on it. Fifth the positive emotion have significant (+) influences on the attitude toward store and repurchase intention, and negative emotion have significant (-) influences on the attitude toward store and repurchase intention." @default.
- W2079054619 created "2016-06-24" @default.
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- W2079054619 date "2013-06-30" @default.
- W2079054619 modified "2023-10-16" @default.
- W2079054619 title "Effect of the Customer Emotion to Salespersons in Service Encounter on Customer Evaluation and Behavioral intention" @default.
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- W2079054619 doi "https://doi.org/10.12940/jfb.2013.17.2.136" @default.
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