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- W2079222602 abstract "The theory of the Genesis of Rhetorical Action holds that one influence on the nature of persuasive messages is the situation in which discourse arises (cf. Bitzer's [1968] Rhetorical Situation). This essay argues the state of the economy influences the topics addressed in presidential television spots. This study provides evidence that the frequency with which presidential candidates discuss unemployment and inflation is positively related to the actual rates of unemployment and inflation. Thus, the content of presidential campaign messages appears to be driven in part by the state of the economy." @default.
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- W2079222602 date "2003-06-01" @default.
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- W2079222602 title "State of the economy and presidential television spots" @default.
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- W2079222602 doi "https://doi.org/10.1080/08824090309388825" @default.
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