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- W2079234889 abstract "Industrial public relations departments have few reliable means for determining either the content of news stories on individual companies and industries or the total coverage given such stories in the nation's press. By classification of all relevant items appearing in a random sample of daily papers, the authors determined the potential reader exposures of various types of industrial news coverage. Nathan Maccoby is Newsome Professor of Opinion Research at Boston University, Freddie O. Sabghir is Assistant Study Director, and Bryant Cushing was Research Associate at the Boston University School of Public Relations and Communications." @default.
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- W2079234889 date "1950-01-01" @default.
- W2079234889 modified "2023-09-25" @default.
- W2079234889 title "A Method for the Analysis of the News Coverage of Industry" @default.
- W2079234889 doi "https://doi.org/10.1086/266253" @default.
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