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- W2079243108 abstract "Research on transnational activism has identified conditions under which advocacy strategies and tactics are likely to diffuse across borders. Two experts on Russian society emphasize a variable that has not received sufficient attention: the predominant culture of local activists. They draw on results from a project undertaken from spring 2002 to summer 2004 designed to introduce social marketing, a strategic communications technique, to human rights activists in Russia. In addition to expanding the theoretical understanding of transnational advocacy, this study suggests that more research is needed on the decision-making processes of activists and, specifically, the organizational cultures shaping choices and decisions." @default.
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- W2079243108 date "2007-01-01" @default.
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- W2079243108 title "Activist Culture and Transnational Diffusion: Social Marketing and Human Rights Groups in Russia" @default.
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- W2079243108 doi "https://doi.org/10.2747/1060-586x.23.1.50" @default.
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