Matches in SemOpenAlex for { <https://semopenalex.org/work/W2079280718> ?p ?o ?g. }
- W2079280718 endingPage "592" @default.
- W2079280718 startingPage "569" @default.
- W2079280718 abstract "The rapid growth of online advertising raises concerns about advertising clutter in the online media environment. This paper proposes an integrated model of advertising clutter that addresses the unique characteristics of the online media environment. We review the structural, information processing and functional approaches to advertising clutter, and integrate these approaches into a new comprehensive framework that explains consumer response to advertising clutter by differentiating consumer-centred analysis from media-centred analysis. The differences between online media and offline media are compared in terms of audience control and advertiser control. Attitudes towards advertising in general and in specific media contexts, and task orientations are introduced as mediating factors that affect the perception of and the subsequent response to advertising clutter. This paper offers a set of propositions on the factors affecting perception of advertising clutter, the relationship between physical characteristics and perception of advertising clutter, and how perception of clutter creates negative advertising effects. Managerial and theoretical implications of this framework are discussed." @default.
- W2079280718 created "2016-06-24" @default.
- W2079280718 creator A5054156656 @default.
- W2079280718 creator A5066487606 @default.
- W2079280718 date "2008-01-01" @default.
- W2079280718 modified "2023-10-01" @default.
- W2079280718 title "An integrated model of advertising clutter in offline and online media" @default.
- W2079280718 cites W130849907 @default.
- W2079280718 cites W1555512354 @default.
- W2079280718 cites W1574300761 @default.
- W2079280718 cites W1604937927 @default.
- W2079280718 cites W1921711384 @default.
- W2079280718 cites W1966534086 @default.
- W2079280718 cites W1968673216 @default.
- W2079280718 cites W1979155411 @default.
- W2079280718 cites W1981462816 @default.
- W2079280718 cites W1987364024 @default.
- W2079280718 cites W1989304657 @default.
- W2079280718 cites W2006131016 @default.
- W2079280718 cites W2018832113 @default.
- W2079280718 cites W2023505872 @default.
- W2079280718 cites W2035605325 @default.
- W2079280718 cites W2037148213 @default.
- W2079280718 cites W2037326984 @default.
- W2079280718 cites W2039603317 @default.
- W2079280718 cites W2047770769 @default.
- W2079280718 cites W2050251515 @default.
- W2079280718 cites W2053474867 @default.
- W2079280718 cites W2055849295 @default.
- W2079280718 cites W2056805264 @default.
- W2079280718 cites W2057737749 @default.
- W2079280718 cites W2075652164 @default.
- W2079280718 cites W2079084267 @default.
- W2079280718 cites W2079720997 @default.
- W2079280718 cites W2089370919 @default.
- W2079280718 cites W2092066179 @default.
- W2079280718 cites W2101753117 @default.
- W2079280718 cites W2129190861 @default.
- W2079280718 cites W2139186353 @default.
- W2079280718 cites W2156022826 @default.
- W2079280718 cites W2156629721 @default.
- W2079280718 cites W2165726415 @default.
- W2079280718 cites W2172114449 @default.
- W2079280718 cites W2460933964 @default.
- W2079280718 cites W2980563313 @default.
- W2079280718 cites W383130425 @default.
- W2079280718 cites W438288536 @default.
- W2079280718 cites W1515259506 @default.
- W2079280718 cites W2470480248 @default.
- W2079280718 doi "https://doi.org/10.2501/s0265048708080153" @default.
- W2079280718 hasPublicationYear "2008" @default.
- W2079280718 type Work @default.
- W2079280718 sameAs 2079280718 @default.
- W2079280718 citedByCount "190" @default.
- W2079280718 countsByYear W20792807182012 @default.
- W2079280718 countsByYear W20792807182013 @default.
- W2079280718 countsByYear W20792807182014 @default.
- W2079280718 countsByYear W20792807182015 @default.
- W2079280718 countsByYear W20792807182016 @default.
- W2079280718 countsByYear W20792807182017 @default.
- W2079280718 countsByYear W20792807182018 @default.
- W2079280718 countsByYear W20792807182019 @default.
- W2079280718 countsByYear W20792807182020 @default.
- W2079280718 countsByYear W20792807182021 @default.
- W2079280718 countsByYear W20792807182022 @default.
- W2079280718 countsByYear W20792807182023 @default.
- W2079280718 crossrefType "journal-article" @default.
- W2079280718 hasAuthorship W2079280718A5054156656 @default.
- W2079280718 hasAuthorship W2079280718A5066487606 @default.
- W2079280718 hasConcept C110875604 @default.
- W2079280718 hasConcept C112698675 @default.
- W2079280718 hasConcept C132094186 @default.
- W2079280718 hasConcept C136764020 @default.
- W2079280718 hasConcept C144133560 @default.
- W2079280718 hasConcept C154945302 @default.
- W2079280718 hasConcept C15744967 @default.
- W2079280718 hasConcept C169760540 @default.
- W2079280718 hasConcept C177264268 @default.
- W2079280718 hasConcept C199360897 @default.
- W2079280718 hasConcept C26760741 @default.
- W2079280718 hasConcept C2775924081 @default.
- W2079280718 hasConcept C41008148 @default.
- W2079280718 hasConcept C512338625 @default.
- W2079280718 hasConcept C554190296 @default.
- W2079280718 hasConcept C76155785 @default.
- W2079280718 hasConceptScore W2079280718C110875604 @default.
- W2079280718 hasConceptScore W2079280718C112698675 @default.
- W2079280718 hasConceptScore W2079280718C132094186 @default.
- W2079280718 hasConceptScore W2079280718C136764020 @default.
- W2079280718 hasConceptScore W2079280718C144133560 @default.
- W2079280718 hasConceptScore W2079280718C154945302 @default.
- W2079280718 hasConceptScore W2079280718C15744967 @default.
- W2079280718 hasConceptScore W2079280718C169760540 @default.
- W2079280718 hasConceptScore W2079280718C177264268 @default.
- W2079280718 hasConceptScore W2079280718C199360897 @default.
- W2079280718 hasConceptScore W2079280718C26760741 @default.
- W2079280718 hasConceptScore W2079280718C2775924081 @default.
- W2079280718 hasConceptScore W2079280718C41008148 @default.