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- W2079370887 abstract "Sobral is today a major player in the resin-based costume jewelry business and is present in major international markets – France, Germany and the US – besides having a strong position in its home country, Brazil. International expansion was not carefully planned, however. The company face some dilemmas: consolidate positions in its current markets or open new frontiers? What foreign entry modes to adopt? How to overcome the lack of resources and accelerate expansion, both internationally and in Brazil? DOI: 10.12660/gvcasosv2n2c11http://dx.doi.org/10.12660/gvcasosv2n2c11" @default.
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- W2079370887 date "2012-07-01" @default.
- W2079370887 modified "2023-09-27" @default.
- W2079370887 title "Sobral and its hard earned success in the international costume jewelry market" @default.
- W2079370887 doi "https://doi.org/10.12660/gvcasosv2n2c11" @default.
- W2079370887 hasPublicationYear "2012" @default.
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