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• W2079375779 abstract "On Speech, Print, and New Media:Thomas Nashe and Marshall McLuhan Neil Rhodes (bio) 2006 was a good year for Marshall McLuhan. He finally got his Ph.D. dissertation published, 63 years after completion, and the Times Literary Supplement ran a lead review article by Paul Barker on a new collection of his work with a cover illustration featuring Chantelle, a manufactured celebrity from the Big Brother TV program (Barker 2006:2-3). The full page close-up of Chantelle's bleached blond hair and crimson pout was not what TLS readers might have expected from this highbrow publication, but the image (and its context) were undoubtedly, as the caption stated, Pure McLuhan. McLuhan himself, of course, was not around to enjoy this triumphant moment, having died in 1980, but it was an eloquent sign of his continuing modernity. Since other intellectuals who made their reputations in the 1960s have not worn very well in recent years, that is a remarkable achievement, and anyone reading McLuhan today will be struck by the extraordinary prescience of his observations on the media and the way they shape our cultural environment. It is difficult to believe that the statement The new electronic interdependence recreates the world in the image of a global village could have been made in 1962, long before the advent of the personal computer and the Internet. This is among his most famous pronouncements, but it is also entirely typical. Typical, too, is its formulation as a soundbite, a term that he did not invent but that nonetheless captures a wide range of McLuhanite themes: oral and aural media, the TV interview, acoustic space, and knowledge as aphorism. What I want to focus on here, however, is not the subject of the TLS article, which was a boxed set of twenty pamphlets from various points in McLuhan's career, but the subject of his Cambridge Ph.D. thesis, the Elizabethan writer Thomas Nashe. Since Cambridge University Library will not lend out the thesis in any form, and also imposes a strict embargo on quotation from it, this work has understandably not featured much in discussions of McLuhan and his subsequent intellectual development,1 but it does raise some very interesting questions both for early modernists and historians of the media. Why Nashe? What continuity is there between Nashe and the themes of McLuhan's later work? How might this early investigation of late sixteenth-century cultural conditions point us towards McLuhan's future role as the founding father of media studies? McLuhan went to Cambridge to study English in 1934 and was able to experience the development of Cambridge English in its dynamic early phase. The most important influence on him there while he was doing his Tripos (the undergraduate degree course) work was I. A. Richards, and he was to acknowledge his intellectual debt to Richards in correspondence with him later in life (Gordon 1997:332). At the time of his arrival in Cambridge, Richards had recently published Practical Criticism (1929), one of the seminal texts of modern English Studies. This book set out the techniques of literary close reading, focusing on the words on the page, but Richards also stressed the performative aspects of language, something that is evident from records of his teaching. In January 1935 McLuhan enrolled in Richards' Philosophy of Rhetoric class, which had been conceived as a sequel to the Practical Criticism class, but with prose passages rather than poems set for close analysis. It was probably this coursework that provided the immediate stimulus for his Ph.D. topic. What he originally proposed to write was a thesis called The Arrest of Tudor Prose, consciously reworking R. W. Chambers' The Continuity of English Prose, which had appeared in 1932, but like many embryonic Ph.D. proposals he found that it was going off in different directions: Abandoning, therefore, my original thesis, I turned to consider Nashe the journalist (McLuhan 2006:3).2 McLuhan's consideration of Nashe, however, only occupies the last quarter of the thesis. The rest of it is devoted to a history of the trivium—the arts curriculum covering grammar, logic, and rhetoric—from antiquity through to the early seventeenth century..." @default.
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• W2079375779 title "On Speech, Print, and New Media: Thomas Nashe and Marshall McLuhan" @default.
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