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• W2079414206 abstract "The aim of this research was to provide a practical method for assessing satisfaction at a culinary event. Twenty-seven culinary event attributes items were analyzed from an international culinary event. MANOVA was employed to identify differences between importance and performance measures. Importance-performance analysis (IPA) was subsequently used to assist culinary event organizers while identifying critical performance attributes in order to improve customer satisfaction. Findings revealed food and beverage prices, come/ go, convenient parking, and food tasting had high importance scores, yet low performance measures. The use of multiple regression analysis confirmed three out of the four attribute items had a predictive effect on overall satisfaction." @default.
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• W2079414206 date "2009-04-01" @default.
• W2079414206 modified "2023-09-23" @default.
• W2079414206 title "Culinary tourism: Satisfaction with a culinary event utilizing importance-performance grid analysis" @default.
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• W2079414206 doi "https://doi.org/10.1177/1356766708100818" @default.
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