Matches in SemOpenAlex for { <https://semopenalex.org/work/W2079585197> ?p ?o ?g. }
Showing items 1 to 69 of
69
with 100 items per page.
- W2079585197 endingPage "202" @default.
- W2079585197 startingPage "189" @default.
- W2079585197 abstract "Designing optimal positioning strategies for target segments has become an area of intense research interest over the past few years. This article examines a variety of strategies that can be operationalized from conjoint analysis input data. Paul Green and Abba Krieger discuss strategies for modifying buyer perceptions, ideal-level preferences and attribute importances that are attractive for a firm's existing brand(s). They then consider longer run strategies for modifying the current brand's attribute levels and develop a case to illustrate applications of the techniques." @default.
- W2079585197 created "2016-06-24" @default.
- W2079585197 creator A5021588071 @default.
- W2079585197 creator A5071688733 @default.
- W2079585197 date "1991-09-01" @default.
- W2079585197 modified "2023-10-06" @default.
- W2079585197 title "Product design strategies for target-market positioning" @default.
- W2079585197 cites W2005199024 @default.
- W2079585197 cites W2020144300 @default.
- W2079585197 cites W2040979467 @default.
- W2079585197 cites W2078666525 @default.
- W2079585197 cites W2163741440 @default.
- W2079585197 cites W2327044291 @default.
- W2079585197 cites W2329472790 @default.
- W2079585197 doi "https://doi.org/10.1016/0737-6782(91)90026-u" @default.
- W2079585197 hasPublicationYear "1991" @default.
- W2079585197 type Work @default.
- W2079585197 sameAs 2079585197 @default.
- W2079585197 citedByCount "31" @default.
- W2079585197 countsByYear W20795851972012 @default.
- W2079585197 countsByYear W20795851972013 @default.
- W2079585197 countsByYear W20795851972014 @default.
- W2079585197 countsByYear W20795851972016 @default.
- W2079585197 countsByYear W20795851972017 @default.
- W2079585197 countsByYear W20795851972019 @default.
- W2079585197 crossrefType "journal-article" @default.
- W2079585197 hasAuthorship W2079585197A5021588071 @default.
- W2079585197 hasAuthorship W2079585197A5071688733 @default.
- W2079585197 hasConcept C120823896 @default.
- W2079585197 hasConcept C144133560 @default.
- W2079585197 hasConcept C162853370 @default.
- W2079585197 hasConcept C19351080 @default.
- W2079585197 hasConcept C195094911 @default.
- W2079585197 hasConcept C2524010 @default.
- W2079585197 hasConcept C33923547 @default.
- W2079585197 hasConcept C40700 @default.
- W2079585197 hasConcept C41008148 @default.
- W2079585197 hasConcept C90673727 @default.
- W2079585197 hasConceptScore W2079585197C120823896 @default.
- W2079585197 hasConceptScore W2079585197C144133560 @default.
- W2079585197 hasConceptScore W2079585197C162853370 @default.
- W2079585197 hasConceptScore W2079585197C19351080 @default.
- W2079585197 hasConceptScore W2079585197C195094911 @default.
- W2079585197 hasConceptScore W2079585197C2524010 @default.
- W2079585197 hasConceptScore W2079585197C33923547 @default.
- W2079585197 hasConceptScore W2079585197C40700 @default.
- W2079585197 hasConceptScore W2079585197C41008148 @default.
- W2079585197 hasConceptScore W2079585197C90673727 @default.
- W2079585197 hasIssue "3" @default.
- W2079585197 hasLocation W20795851971 @default.
- W2079585197 hasOpenAccess W2079585197 @default.
- W2079585197 hasPrimaryLocation W20795851971 @default.
- W2079585197 hasRelatedWork W2016288967 @default.
- W2079585197 hasRelatedWork W2174438959 @default.
- W2079585197 hasRelatedWork W2265503299 @default.
- W2079585197 hasRelatedWork W2325286992 @default.
- W2079585197 hasRelatedWork W2350086902 @default.
- W2079585197 hasRelatedWork W2543545203 @default.
- W2079585197 hasRelatedWork W281246900 @default.
- W2079585197 hasRelatedWork W2849916945 @default.
- W2079585197 hasRelatedWork W2997168739 @default.
- W2079585197 hasRelatedWork W4206062546 @default.
- W2079585197 hasVolume "8" @default.
- W2079585197 isParatext "false" @default.
- W2079585197 isRetracted "false" @default.
- W2079585197 magId "2079585197" @default.
- W2079585197 workType "article" @default.