Matches in SemOpenAlex for { <https://semopenalex.org/work/W2079657611> ?p ?o ?g. }
Showing items 1 to 65 of
65
with 100 items per page.
- W2079657611 abstract "This paper analyzes experimental data relating to learning experienced by 24 upper-level students in two classes when undertaking a real-life, direct response project for a new car model of the Ford Motor Company. Overwhelmingly, students expressed a satisfaction for the real-life learning experience and indicated an understanding of direct marketing as a result of their experience. This research does not minimize the value of case studies nor suggest that they be replaced." @default.
- W2079657611 created "2016-06-24" @default.
- W2079657611 creator A5044478512 @default.
- W2079657611 creator A5052106683 @default.
- W2079657611 date "1988-01-01" @default.
- W2079657611 modified "2023-09-24" @default.
- W2079657611 title "An evaluation of using a real-life experience to teach direct marketing.The 1989 probe/ford direct response project" @default.
- W2079657611 cites W2133109791 @default.
- W2079657611 doi "https://doi.org/10.1002/dir.4000020308" @default.
- W2079657611 hasPublicationYear "1988" @default.
- W2079657611 type Work @default.
- W2079657611 sameAs 2079657611 @default.
- W2079657611 citedByCount "0" @default.
- W2079657611 crossrefType "journal-article" @default.
- W2079657611 hasAuthorship W2079657611A5044478512 @default.
- W2079657611 hasAuthorship W2079657611A5052106683 @default.
- W2079657611 hasConcept C112698675 @default.
- W2079657611 hasConcept C119857082 @default.
- W2079657611 hasConcept C144133560 @default.
- W2079657611 hasConcept C15744967 @default.
- W2079657611 hasConcept C162853370 @default.
- W2079657611 hasConcept C2776291640 @default.
- W2079657611 hasConcept C2991969000 @default.
- W2079657611 hasConcept C41008148 @default.
- W2079657611 hasConcept C48891531 @default.
- W2079657611 hasConcept C536005652 @default.
- W2079657611 hasConcept C98495876 @default.
- W2079657611 hasConceptScore W2079657611C112698675 @default.
- W2079657611 hasConceptScore W2079657611C119857082 @default.
- W2079657611 hasConceptScore W2079657611C144133560 @default.
- W2079657611 hasConceptScore W2079657611C15744967 @default.
- W2079657611 hasConceptScore W2079657611C162853370 @default.
- W2079657611 hasConceptScore W2079657611C2776291640 @default.
- W2079657611 hasConceptScore W2079657611C2991969000 @default.
- W2079657611 hasConceptScore W2079657611C41008148 @default.
- W2079657611 hasConceptScore W2079657611C48891531 @default.
- W2079657611 hasConceptScore W2079657611C536005652 @default.
- W2079657611 hasConceptScore W2079657611C98495876 @default.
- W2079657611 hasLocation W20796576111 @default.
- W2079657611 hasOpenAccess W2079657611 @default.
- W2079657611 hasPrimaryLocation W20796576111 @default.
- W2079657611 hasRelatedWork W118205907 @default.
- W2079657611 hasRelatedWork W1186696344 @default.
- W2079657611 hasRelatedWork W126109153 @default.
- W2079657611 hasRelatedWork W1408521627 @default.
- W2079657611 hasRelatedWork W1566209156 @default.
- W2079657611 hasRelatedWork W1999572194 @default.
- W2079657611 hasRelatedWork W2077907367 @default.
- W2079657611 hasRelatedWork W2149700540 @default.
- W2079657611 hasRelatedWork W2267273639 @default.
- W2079657611 hasRelatedWork W2491101751 @default.
- W2079657611 hasRelatedWork W2608213574 @default.
- W2079657611 hasRelatedWork W2612261638 @default.
- W2079657611 hasRelatedWork W2773138895 @default.
- W2079657611 hasRelatedWork W2965503519 @default.
- W2079657611 hasRelatedWork W2994542934 @default.
- W2079657611 hasRelatedWork W325300185 @default.
- W2079657611 hasRelatedWork W341413377 @default.
- W2079657611 hasRelatedWork W976241718 @default.
- W2079657611 hasRelatedWork W2117599010 @default.
- W2079657611 hasRelatedWork W2567065143 @default.
- W2079657611 isParatext "false" @default.
- W2079657611 isRetracted "false" @default.
- W2079657611 magId "2079657611" @default.
- W2079657611 workType "article" @default.