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- W2079681987 abstract "To enhance the understanding of social shopping behavior along with its motivational antecedents and consequences, this study developed and tested a structural model of social shopping focused on the context of fashion consumption. An online survey was conducted with a random sample consisting of a total of 858 undergraduates enrolled at a large U.S. university. The results indicated that motivations toward social comparison were generally found to be antecedents of social shopping for fashion and social shopping contributed to product satisfaction and experience satisfaction. Theoretical and practical implications are discussed." @default.
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- W2079681987 date "2011-10-01" @default.
- W2079681987 modified "2023-09-27" @default.
- W2079681987 title "Motivational Antecedents of Social Shopping for Fashion and its Contribution to Shopping Satisfaction" @default.
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- W2079681987 doi "https://doi.org/10.1177/0887302x11422443" @default.
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