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- W2079705478 abstract "SUMMARY In marketing electronic resources to distance students, librarians are seeking to do more than promote high usage levels for scholarly resources. Marketing requires the best mix of resources to match student needs. Distance students want these resources to be easily accessible any time/anywhere and to provide full-text online material. Students should be supported through being alerted to relevant resources and provided with help in using them. This chapter argues that effective promotion is multipronged and will be most effective if it includes direct e-mail, a well-designed Web site, work with faculty to embed a staged approach to developing students' knowledge of resources, and quality advice to students who seek it at their point of need." @default.
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- W2079705478 date "2007-10-01" @default.
- W2079705478 modified "2023-10-18" @default.
- W2079705478 title "Marketing Electronic Resources to Distance Students" @default.
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- W2079705478 doi "https://doi.org/10.1300/j123v53n03_06" @default.
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