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- W2079724828 abstract "The disadvantaged competitor in a declining industry is exemplified by the small, private liberal arts college. Thus, marketing successes among such colleges are the exception — and worth examining. The author concludes from an informal study that those who succeed do so by using a “focus” strategy and by employing unusual efforts to involve in the buying process others beyond the conventional purchaser. Examples are offered of how other organizations who market “against the odds” might apply parallel approaches." @default.
- W2079724828 created "2016-06-24" @default.
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- W2079724828 date "1984-01-01" @default.
- W2079724828 modified "2023-09-27" @default.
- W2079724828 title "CASE STUDY: A DISADVANTAGED COMPETITOR IN A DECLINING INDUSTRY; MARKETING STRATEGIES AND NEEDS SEGMENTATION" @default.
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- W2079724828 doi "https://doi.org/10.1108/eb008083" @default.
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