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- W2079786541 abstract "Abstract This two-part study used a behavioral framework to explore the usefulness of simple routines for a subset of pricing decisions in multinational corporations, and measured the effect of their use on performance. In the first part of the study, two decision routines and some of their limitatons were identified from the literature and a series of field studies, from which hypotheses were derived. The second part tested the hypotheses using the PIMS database and demonstrated a positive relationship between the use of cost-based routines and firm performance in the United States, which was absent in foreign operations, while an alternative routine in which prices are based on those of competitors was associated with higher performance abroad but not in the United States." @default.
- W2079786541 created "2016-06-24" @default.
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- W2079786541 date "1994-01-01" @default.
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- W2079786541 title "The effectiveness of routine-based decision processes: The case of international pricing" @default.
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- W2079786541 doi "https://doi.org/10.1016/1053-5357(94)90024-8" @default.
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