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- W2079830141 abstract "Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms; Authors: Art Weinstein; Reviewer: Dr Lyndon Simkin." @default.
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- W2079830141 title "Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms" @default.
- W2079830141 doi "https://doi.org/10.1057/palgrave.jt.5740144" @default.
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