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- W2079842009 abstract "Simulation based research, especially for social systems have grown in size and matured in the last two decades. But in spite of high potential impact, adoption and applicability within businesses is relatively low, especially so in the consumer goods industry. This paper indicates some key focus areas in research which, if pursued consistently, are most likely to have the highest impact. These areas are: providing complementary predictive capability to standard market mix models, modelling disruptive changes in the market, increased partnership with the automated personalized algorithms research community and focussing on toolkits which can be directly used by businesses for training and research purposes. It goes on to point out strategies which can be adopted by the research community which will increase the chances of effectively focussing research onto the areas mentioned above." @default.
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- W2079842009 date "2012-05-29" @default.
- W2079842009 modified "2023-09-24" @default.
- W2079842009 title "Social Simulation Within Consumer Goods Industry: The Way Forward" @default.
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- W2079842009 doi "https://doi.org/10.7148/2012-0731-0737" @default.
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