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• W2079897948 abstract "Purpose – The purpose of this paper is to review and understand the underlying structure of price perception, to recognize how cultural factors influence price perception, and to develop and empirically test a model of cultural differences and price perception." @default.
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• W2079897948 date "2011-11-01" @default.
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• W2079897948 title "Understanding cultural influence on price perception: empirical insights from a SEM application" @default.
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• W2079897948 doi "https://doi.org/10.1108/10610421111181831" @default.
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