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- W2080343514 abstract "The research reported here analyses data relating to bank services obtained by a stratified random sampling technique using stepwise linear regression and canonical correlation for the purpose of illustrating the application of segmentation principles to marketing research." @default.
- W2080343514 created "2016-06-24" @default.
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- W2080343514 date "1977-01-01" @default.
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- W2080343514 title "Marketing segmentation research—An application to bank services" @default.
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- W2080343514 doi "https://doi.org/10.1016/0305-0483(77)90103-7" @default.
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