Matches in SemOpenAlex for { <https://semopenalex.org/work/W2080360006> ?p ?o ?g. }
Showing items 1 to 73 of
73
with 100 items per page.
- W2080360006 abstract "This paper describes the characteristics of the online marketplace, and the strategies and tactics which have been employed in reaching that market, starting with an outline of the special challenges inherent in the nature of the product itself, such as technical barriers and copyright considerations. The next section is an overview of the marketplace, addressing the differing requirements of the intermediary and the end‐user communities, followed by a look at how various tactics for promotion and sales have been employed by the online industry, ranging from promotions, to field and telemarketing sales, to ongoing customer interaction. As the market is notable for its wide international reach, a section is devoted to the requirements for worldwide marketing and support. The final section explores the ways in which the future of the online industry depends on the development of appropriate strategies for expanding the marketplace. The issues of market selection, perceived value of information and pricing strategies are discussed. For information services to move out into a broader market, strategic planning based on market needs must underpin product development and sales promotion." @default.
- W2080360006 created "2016-06-24" @default.
- W2080360006 creator A5087194325 @default.
- W2080360006 date "1991-03-01" @default.
- W2080360006 modified "2023-09-25" @default.
- W2080360006 title "Marketing online services: product, market and strategy" @default.
- W2080360006 cites W2266198784 @default.
- W2080360006 doi "https://doi.org/10.1108/eb024374" @default.
- W2080360006 hasPublicationYear "1991" @default.
- W2080360006 type Work @default.
- W2080360006 sameAs 2080360006 @default.
- W2080360006 citedByCount "2" @default.
- W2080360006 crossrefType "journal-article" @default.
- W2080360006 hasAuthorship W2080360006A5087194325 @default.
- W2080360006 hasConcept C119857082 @default.
- W2080360006 hasConcept C139749660 @default.
- W2080360006 hasConcept C144133560 @default.
- W2080360006 hasConcept C162853370 @default.
- W2080360006 hasConcept C17744445 @default.
- W2080360006 hasConcept C19351080 @default.
- W2080360006 hasConcept C199539241 @default.
- W2080360006 hasConcept C2524010 @default.
- W2080360006 hasConcept C2776291640 @default.
- W2080360006 hasConcept C2781402841 @default.
- W2080360006 hasConcept C33923547 @default.
- W2080360006 hasConcept C41008148 @default.
- W2080360006 hasConcept C90673727 @default.
- W2080360006 hasConcept C93032411 @default.
- W2080360006 hasConcept C94625758 @default.
- W2080360006 hasConcept C98147612 @default.
- W2080360006 hasConceptScore W2080360006C119857082 @default.
- W2080360006 hasConceptScore W2080360006C139749660 @default.
- W2080360006 hasConceptScore W2080360006C144133560 @default.
- W2080360006 hasConceptScore W2080360006C162853370 @default.
- W2080360006 hasConceptScore W2080360006C17744445 @default.
- W2080360006 hasConceptScore W2080360006C19351080 @default.
- W2080360006 hasConceptScore W2080360006C199539241 @default.
- W2080360006 hasConceptScore W2080360006C2524010 @default.
- W2080360006 hasConceptScore W2080360006C2776291640 @default.
- W2080360006 hasConceptScore W2080360006C2781402841 @default.
- W2080360006 hasConceptScore W2080360006C33923547 @default.
- W2080360006 hasConceptScore W2080360006C41008148 @default.
- W2080360006 hasConceptScore W2080360006C90673727 @default.
- W2080360006 hasConceptScore W2080360006C93032411 @default.
- W2080360006 hasConceptScore W2080360006C94625758 @default.
- W2080360006 hasConceptScore W2080360006C98147612 @default.
- W2080360006 hasLocation W20803600061 @default.
- W2080360006 hasOpenAccess W2080360006 @default.
- W2080360006 hasPrimaryLocation W20803600061 @default.
- W2080360006 hasRelatedWork W140658284 @default.
- W2080360006 hasRelatedWork W1495823419 @default.
- W2080360006 hasRelatedWork W157478693 @default.
- W2080360006 hasRelatedWork W1970115373 @default.
- W2080360006 hasRelatedWork W1972388359 @default.
- W2080360006 hasRelatedWork W1983856611 @default.
- W2080360006 hasRelatedWork W2001013875 @default.
- W2080360006 hasRelatedWork W2043873904 @default.
- W2080360006 hasRelatedWork W2051114849 @default.
- W2080360006 hasRelatedWork W2055847795 @default.
- W2080360006 hasRelatedWork W2071288750 @default.
- W2080360006 hasRelatedWork W2075173856 @default.
- W2080360006 hasRelatedWork W2093595756 @default.
- W2080360006 hasRelatedWork W2160803242 @default.
- W2080360006 hasRelatedWork W2264742043 @default.
- W2080360006 hasRelatedWork W2370246236 @default.
- W2080360006 hasRelatedWork W271360870 @default.
- W2080360006 hasRelatedWork W2883339172 @default.
- W2080360006 hasRelatedWork W142373645 @default.
- W2080360006 hasRelatedWork W2188315538 @default.
- W2080360006 isParatext "false" @default.
- W2080360006 isRetracted "false" @default.
- W2080360006 magId "2080360006" @default.
- W2080360006 workType "article" @default.