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- W2080372296 endingPage "988" @default.
- W2080372296 startingPage "974" @default.
- W2080372296 abstract "The capacity to create superior customer value stems from the marketing capabilities a company possesses. A considerable body of research has indicated that market oriented companies have distinctive marketing capabilities which lead to superior organizational performance. Although it has been widely recognized that the development of marketing capabilities requires the joint effort of Marketing and Sales departments, almost no attention has been devoted to investigating the integration of these two functions. This study reports on an exploratory effort to use the means–end theory in explaining Marketing–Sales integration. Findings show that Marketing–Sales integration is a multi-faceted construct made up of different components that impact different marketing capabilities and highlight its antecedents and consequences." @default.
- W2080372296 created "2016-06-24" @default.
- W2080372296 creator A5002103063 @default.
- W2080372296 creator A5069691964 @default.
- W2080372296 date "2006-11-01" @default.
- W2080372296 modified "2023-09-27" @default.
- W2080372296 title "Developing marketing capabilities for customer value creation through Marketing–Sales integration" @default.
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- W2080372296 doi "https://doi.org/10.1016/j.indmarman.2006.06.006" @default.
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