Matches in SemOpenAlex for { <https://semopenalex.org/work/W2080386918> ?p ?o ?g. }
- W2080386918 abstract "This study examines the impact of marketing mix strategies on student loyalty. The objectives of the study are to determine the relationship between instructional quality and active participation of the student, to examine the significant relationship between the competence of faculty and staff of the university, to determine if the distribution strategy of a university affects the repeat purchase retention of the students and willingness to recommend the university to others. The study uses survey method with four hypotheses which were later tested with correlation and regression test statistics. Findings show that there is a significant relationship between the impact of the marketing mix and student loyalty. The study recommends that there is a need for institutions to train their staff on how to maximize the use of the marketing mix to the institutions advantage; there is a need for an institution to be highly proactive in tracking customers’ feelings. DOI: 10.5901/mjss.2014.v5n23p616" @default.
- W2080386918 created "2016-06-24" @default.
- W2080386918 creator A5008645084 @default.
- W2080386918 creator A5031740353 @default.
- W2080386918 creator A5051937861 @default.
- W2080386918 creator A5060846244 @default.
- W2080386918 date "2014-11-01" @default.
- W2080386918 modified "2023-10-01" @default.
- W2080386918 title "Empirical Analysis of Marketing Mix Strategy and Student Loyalty in Education Marketing" @default.
- W2080386918 cites W108301694 @default.
- W2080386918 cites W1502783911 @default.
- W2080386918 cites W1534448178 @default.
- W2080386918 cites W1594945480 @default.
- W2080386918 cites W1596286882 @default.
- W2080386918 cites W1782806433 @default.
- W2080386918 cites W1965574139 @default.
- W2080386918 cites W1979432935 @default.
- W2080386918 cites W1988557231 @default.
- W2080386918 cites W1991670833 @default.
- W2080386918 cites W1993187030 @default.
- W2080386918 cites W2000646837 @default.
- W2080386918 cites W2026809193 @default.
- W2080386918 cites W2028184439 @default.
- W2080386918 cites W2039057907 @default.
- W2080386918 cites W2057731568 @default.
- W2080386918 cites W2066463725 @default.
- W2080386918 cites W2072356696 @default.
- W2080386918 cites W2081192361 @default.
- W2080386918 cites W2106976816 @default.
- W2080386918 cites W2412842170 @default.
- W2080386918 cites W2481772992 @default.
- W2080386918 cites W2562106881 @default.
- W2080386918 cites W2609911171 @default.
- W2080386918 cites W263780676 @default.
- W2080386918 cites W2751998548 @default.
- W2080386918 cites W2954627247 @default.
- W2080386918 cites W2992074865 @default.
- W2080386918 cites W39043517 @default.
- W2080386918 cites W560666815 @default.
- W2080386918 cites W93022447 @default.
- W2080386918 cites W9460681 @default.
- W2080386918 cites W2253732790 @default.
- W2080386918 doi "https://doi.org/10.5901/mjss.2014.v5n23p616" @default.
- W2080386918 hasPublicationYear "2014" @default.
- W2080386918 type Work @default.
- W2080386918 sameAs 2080386918 @default.
- W2080386918 citedByCount "6" @default.
- W2080386918 countsByYear W20803869182016 @default.
- W2080386918 countsByYear W20803869182018 @default.
- W2080386918 countsByYear W20803869182019 @default.
- W2080386918 countsByYear W20803869182021 @default.
- W2080386918 countsByYear W20803869182022 @default.
- W2080386918 crossrefType "journal-article" @default.
- W2080386918 hasAuthorship W2080386918A5008645084 @default.
- W2080386918 hasAuthorship W2080386918A5031740353 @default.
- W2080386918 hasAuthorship W2080386918A5051937861 @default.
- W2080386918 hasAuthorship W2080386918A5060846244 @default.
- W2080386918 hasBestOaLocation W20803869181 @default.
- W2080386918 hasConcept C100521375 @default.
- W2080386918 hasConcept C105795698 @default.
- W2080386918 hasConcept C111472728 @default.
- W2080386918 hasConcept C122980154 @default.
- W2080386918 hasConcept C138885662 @default.
- W2080386918 hasConcept C144133560 @default.
- W2080386918 hasConcept C151730666 @default.
- W2080386918 hasConcept C152877465 @default.
- W2080386918 hasConcept C15744967 @default.
- W2080386918 hasConcept C162853370 @default.
- W2080386918 hasConcept C192975520 @default.
- W2080386918 hasConcept C2776967331 @default.
- W2080386918 hasConcept C2777267654 @default.
- W2080386918 hasConcept C2779530757 @default.
- W2080386918 hasConcept C33923547 @default.
- W2080386918 hasConcept C54649085 @default.
- W2080386918 hasConcept C77805123 @default.
- W2080386918 hasConcept C86803240 @default.
- W2080386918 hasConcept C98716237 @default.
- W2080386918 hasConceptScore W2080386918C100521375 @default.
- W2080386918 hasConceptScore W2080386918C105795698 @default.
- W2080386918 hasConceptScore W2080386918C111472728 @default.
- W2080386918 hasConceptScore W2080386918C122980154 @default.
- W2080386918 hasConceptScore W2080386918C138885662 @default.
- W2080386918 hasConceptScore W2080386918C144133560 @default.
- W2080386918 hasConceptScore W2080386918C151730666 @default.
- W2080386918 hasConceptScore W2080386918C152877465 @default.
- W2080386918 hasConceptScore W2080386918C15744967 @default.
- W2080386918 hasConceptScore W2080386918C162853370 @default.
- W2080386918 hasConceptScore W2080386918C192975520 @default.
- W2080386918 hasConceptScore W2080386918C2776967331 @default.
- W2080386918 hasConceptScore W2080386918C2777267654 @default.
- W2080386918 hasConceptScore W2080386918C2779530757 @default.
- W2080386918 hasConceptScore W2080386918C33923547 @default.
- W2080386918 hasConceptScore W2080386918C54649085 @default.
- W2080386918 hasConceptScore W2080386918C77805123 @default.
- W2080386918 hasConceptScore W2080386918C86803240 @default.
- W2080386918 hasConceptScore W2080386918C98716237 @default.
- W2080386918 hasLocation W20803869181 @default.
- W2080386918 hasOpenAccess W2080386918 @default.
- W2080386918 hasPrimaryLocation W20803869181 @default.
- W2080386918 hasRelatedWork W2032133332 @default.