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- W2080453911 abstract "This short commentary begins with a discussion of the author's mostly macromarketing-related contact with Roger Layton since 1979. It next briefly reviews Layton's stream of publications, both before and after his Deanship, on marketing systems over that same period. It closes by urging Roger to now turn his attention to providing materials and methods for use in the teaching of marketing systems." @default.
- W2080453911 created "2016-06-24" @default.
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- W2080453911 date "2012-08-01" @default.
- W2080453911 modified "2023-09-27" @default.
- W2080453911 title "A “Systematic” Discussion of What I Want Roger to do for us Next" @default.
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- W2080453911 doi "https://doi.org/10.1016/j.ausmj.2012.05.005" @default.
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