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- W2080672130 abstract "ABSTRACT Given the risks and returns associated with conducting business online, practitioners and academics alike are urged to gain an understanding of the strategic variables that can offer firms competitive advantages. A strategic variable of importance to traditional retailers is the image that is promoted to consumers. To date the concept of online retail or “e-tail” image has not been assessed in marketing literature. This study forwards the development of a multi-dimensional scale to measure e-tailer image. By way of extensive review of retail image literature, the authors develop a six-dimensional definition of e-tailer image consisting of the functional dimensions of price, merchandise, and service, and the affective dimensions of atmosphere, self/site image congruence, and convenience. Through interviews with online consumers and experts in the field, an item pool is generated to represent e-tailer image. The results of three empirical tests, the first consisting of a student sample and the seco..." @default.
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- W2080672130 date "2005-12-01" @default.
- W2080672130 modified "2023-09-23" @default.
- W2080672130 title "Pioneering the Development of a Scale to Measure E-Tailer Image" @default.
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- W2080672130 doi "https://doi.org/10.1300/j179v04n04_06" @default.
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