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- W2080802178 abstract "As a marketing analyst, Eric is faced with several ethical dilemmas. When asked to engage in unethical and illegal behavior, Eric must decide whether to obey his boss and fudge the numbers (the counts of product purchased in order to get reimbursed more from the manufacturer during special sales) or take the ethical route. The case consists of two parts, with the second part revealing how Eric's dilemma took an unexpected turn for the worst when one manufacturer discovers the discrepancies. The case is based on a real situation in the real world and the teaching note (available online) provides details on what happened in the end." @default.
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- W2080802178 title "SkyView Foods: Eric's Real Dilemma with Channel Partners" @default.
- W2080802178 doi "https://doi.org/10.2753/mer1052-8008210208" @default.
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