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- W2080997449 abstract "Discussions of the Tylenol and Exxon Valdez cases found in textbooks, public relations scholarship, and news coverage are assessed to understand the meanings that practitioners, educators, critics, and journalists have attributed to those events. The essay objects to a central claim made by critics who say these cases set standards for ethical behavior in public relations. This claim, according to us, mistakes moral drama for ethical deliberation." @default.
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- W2080997449 date "2005-12-01" @default.
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- W2080997449 title "Moral Fables of Public Relations Practice: The Tylenol and Exxon Valdez Cases" @default.
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- W2080997449 doi "https://doi.org/10.1207/s15327728jmme2004_2" @default.
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