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• W2081566198 abstract "This paper examines the methods adopted by Wal-Mart to cater to local cultures in China. This analysis draws on glocalization, a concept that refers to the interaction of the global and the local, or the incorporation of local elements into global products and/or services. This paper is important for two reasons. First, glocalization, in and of itself, has the capacity to enhance scholarly understanding of globalization with reference to global agency and cultural differentiation. Second, not only is China a nation where Wal-Mart had to glocalize the most; China is also the fastest growing market in the world. So, this analysis can bring fresh insights into today's reality of globalization processes. One of the consequences of Wal-Mart's strategy of glocalization is that it contributes to its status of ‘cathedral of consumption’ even more. A cathedral of consumption refers to an incomparable magnitude of global success (achieved by a major corporation) that gives birth to a consumer religion and a display of abundance and excess. Este artículo examina los métodos adoptados por Wal-Mart para satisfacer a las culturas locales en China. Este análisis se basa en la glocalización, un concepto que se refiere a la interacción entre lo global y lo local, o a la incorporación de elementos locales dentro de los productos o servicios globales. Este artículo es importante por dos razones. Primero, la glocalización en sí, tiene la capacidad de mejorar la noción académica de la globalización, con referencia a la agencia global y a la diferenciación cultural. Segundo, China no sólo es una nación donde Wal-Mart tuvo que glocalizarse en mayor grado; sino que además es el mercado de mayor crecimiento en el mundo. Así, este análisis puede traer un conocimiento fresco a la realidad actual de los procesos de globalización. Una de las consecuencias de la estrategia de glocalización de Wal-Mart es que contribuye más aún a su estado de “catedral de consumo”. Una catedral de consumo se refiere a una magnitud incomparable de éxito global (lograda por una corporación mayor) que da vida a una religión de consumidor y a un despliegue de abundancia y exceso." @default.
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• W2081566198 date "2009-06-01" @default.
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• W2081566198 title "Wal-Mart: An Analysis of the Glocalization of the Cathedral of Consumption in China" @default.
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• W2081566198 doi "https://doi.org/10.1080/14747730902854158" @default.
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