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- W2081640346 abstract "This paper examines what benefits business can achieve by implementing corporate social responsibility reports in its activities.There are also analyzed the evolution of CSR reporting, systemized theoretical aspects of CSR reporting in marketing field. Thearticle emphasized that then satisfying stakeholders’ expectations, needs, and informing them of the action taken to meet these expectations,the organization have greater success of the business, i.e. stability and profitability. Literary analysis showed that CSRreporting is becoming the main tool of linking different holistic marketing programs." @default.
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- W2081640346 date "2021-04-15" @default.
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- W2081640346 title "ASSESMENT OF THE BENEFITS OF CORPORATE SOCIAL RESPONSIBILITY REPORTS AS ONE OF THE MARKETING TOOLS" @default.
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- W2081640346 doi "https://doi.org/10.15181/rfds.v11i3.612" @default.
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