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• W2081657238 abstract "This study uses experimental economic techniques to explore consumers’ preferences between conventional beef and grass-fed beef, and their willingness to pay for grass-fed beef. Our analysis shows that palatability attributes play a central role in determining consumers’ preferences and WTP. We also find that consumers’ nutrition knowledge, beef consumption behavior, health condition, living alone status and household size have significant impacts on consumers’ WTP for grass-fed beef." @default.
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• W2081657238 date "2010-10-01" @default.
• W2081657238 modified "2023-10-01" @default.
• W2081657238 title "Consumer preferences and willingness to pay for grass-fed beef: Empirical evidence from in-store experiments" @default.
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• W2081657238 doi "https://doi.org/10.1016/j.foodqual.2010.05.004" @default.
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