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- W2082431087 abstract "The effect of vividness on attitudinal judgments is a controversial issue. Experimental evidence indicates that vividness often has no effect on attitudinal judgments; however, there is also evidence that vividness can enhance or undermine the favorableness of attitudinal judgments. In this article, the authors introduce the availability-valence hypothesis to predict and explain the effects of vividness and to account for the frequent observation of a null effect." @default.
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- W2082431087 date "1986-03-01" @default.
- W2082431087 modified "2023-09-25" @default.
- W2082431087 title "Examining the Vividness Controversy: An Availability-Valence Interpretation" @default.
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- W2082431087 doi "https://doi.org/10.1086/208527" @default.
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